Marketing Strategy

Marketing is all of the activities used by an organization to ensure that they always have enough viable customers/prospects “in the pipeline”. A Marketing strategy is a series of tactics, actions, and activities tied together in an organized process. The purpose of a strategy is to initiate, develop, and consummate a business relationship. Ideally, marketing strategies are implemented as very focused campaigns with the intention of attracting new clients.

When developing any strategy, you need to create a plan of action which sets the direction and completes the steps to implement the strategy. Done right, it is a very powerful tool which produces great and measurable results.